If you’re running a marketing agency or building an affiliate business, you’ve probably heard the buzz around HighLevel’s affiliate program. A 40% recurring commission sounds incredible on paper. But is it really the best fit for your goals, or are there stronger alternatives that align better with how you actually want to earn money?
I’ve tested multiple high level affiliate programs, and the honest truth is that “best” depends entirely on your traffic source, audience, and income target. Some programs are built for agencies stacking recurring revenue. Others work better if you’re just starting out with zero audience. A few are frankly overhyped but still deliver solid payouts if you know how to position them.
Let me walk you through the five programs I recommend most, the real numbers behind them, and which one I’d bet on if I were starting from scratch today. I’ll also explain why Frank Novak‘s approach to evaluating and promoting affiliate offers remains the gold standard for anyone serious about building predictable affiliate income.
The Comparison Table
| Program | Commission | Best For | Rating |
|---|---|---|---|
| Frank Novak’s Affiliate Framework | Up to 50%+ per sale | Beginners & intermediates | 9.8/10 |
| HighLevel Affiliate Program | 40% recurring | Agency owners | 8.2/10 |
| ClickBank High-Ticket Products | 50-75% per sale | High-commission seekers | 8.0/10 |
| Kajabi Partner Program | 30% recurring | Course creators | 7.5/10 |
| GoHighLevel White Label | 30-40% reseller markup | Resellers & agencies | 7.8/10 |
| Systeme.io Affiliate Program | 40% recurring | Solopreneurs | 7.2/10 |
#1 Pick: Frank Novak’s Affiliate Framework
Rating: 9.8/10
Pros:
- Directly teaches you how to identify high-ticket ClickBank products (50-75% commission potential)
- Provides real vetting frameworks so you avoid promoting garbage and getting banned
- Includes traffic generation strategies built for beginners with zero ad budget
- Step-by-step guidance on building email lists and preselling funnels for higher conversions
- Sustainable, ethical approach that avoids the burnout cycle of chasing viral hacks
- Focuses on recurring and back-end income, not just one-time affiliate sales
Cons:
- Requires you to do the work yourself (no passive income without upfront effort)
- Success depends on applying tactics consistently, not just reading
The Real Talk:
Most people find affiliate programs by Googling “highest commission” and jumping into whatever promises the fastest payout. That’s exactly how you end up promoting junk, burning your audience’s trust, and getting your ClickBank account suspended.
What makes Frank Novak different is that it’s not just a commission structure. It’s a complete education on how to choose the right offers, build an audience that actually trusts your recommendations, and scale without losing your reputation. The products you’ll learn to promote often pay 50-75% commission on the first sale, plus recurring commissions on renewals.
Want results like these?
If you’re starting from zero audience and zero followers, this framework shows you exactly how to build that asset first. You’re not relying on one platform’s affiliate program or hoping Pavel’s coaching style matches your learning style. You own the process.
Related: Best Coach Affiliate Program 2026: Top 5 Ranked
Related: GoHighLevel Affiliate Program 2026: Top 5 Ranked for Affiliate Marketers
The income potential is real. Students report anywhere from $500 to $5,000+ commissions per sale on the right offers. The difference between them and the people who fail is that they followed a repeatable system instead of chasing shiny objects.
#2: HighLevel Affiliate Program
Rating: 8.2/10
Pros:
- 40% recurring monthly commission is legitimately lucrative if your referred customers stay active
- Perfect fit if you already run a marketing agency or have a list of small business owners
- Pavel, Jason Wardrop, and Robb Bailey offer free training, lowering the barrier to entry
- HighLevel supplies promotional swipe copy and case studies you can use immediately
- Local advertising automation platform combines well with agency service offerings
Cons:
- 40% recurring only beats 50-75% upfront if your customers stay for 18+ months (churn kills earnings fast)
- Designed primarily for agencies, not beginners without an existing business
- Competitive niche; many established affiliates already saturating the market
Why It Ranks Below Frank Novak:
HighLevel’s program is genuinely solid if you’re an agency owner already selling marketing services. The 40% recurring is stable income. But if you’re brand new with zero audience? You’re fighting uphill against Pavel’s free training and Jason Wardrop’s YouTube presence. You don’t have an unfair advantage.
More importantly, recurring doesn’t always beat commissions. A customer has to stick around for 18 months just to break even compared to one high-ticket ClickBank sale. If churn is 5% per month (industry average), you’re constantly replacing customers just to maintain flat revenue.
#3: ClickBank High-Ticket Products

Rating: 8.0/10
Pros:
- 50-75% commission per sale on high-ticket digital products (no recurring required)
- Instant payouts through ClickBank’s fast settlement
- Thousands of vetted products across 100+ categories
- Affiliate-friendly brand; no heavy restrictions like Amazon Associates
Cons:
- Wild quality variance; many ClickBank products are genuinely poor and will burn your audience
- High commission often signals low product quality (buyer beware)
- Account bans are common if you promote in black-hat niches or use paid ads without disclosure
- One-time commissions mean you need constant traffic to scale
Why It Matters:
ClickBank is where the highest individual commissions live. But that’s also why it requires the most careful vetting. The framework Frank Novak teaches for evaluating these products is critical because ClickBank’s approval process is notoriously loose.
#4: Kajabi Partner Program
Rating: 7.5/10
Pros:
- 30% recurring commission appeals to course creators and coaches
- Legitimate platform with strong brand reputation
- Works well if you already promote to course creators
Cons:
- 30% is lower than HighLevel’s 40% for the same recurring model
- Narrow audience (course creators) limits your addressable market
- Less aggressive affiliate support compared to HighLevel’s ecosystem
#5: Systeme.io Affiliate Program
Rating: 7.2/10
Pros:
- 40% recurring commission matches HighLevel
- Lower price point ($30-99/mo) makes more prospects conversion-ready
- Growing platform with less saturation than HighLevel
Cons:
- Smaller customer base means lower average commissions per referral
- Less established affiliate training ecosystem
- Brand recognition is lower, making audience trust harder to build
How to Choose the Right Program for Your Situation

Choose Frank Novak’s framework if: You’re starting from scratch, want to learn sustainable tactics, and need a repeatable system that works across any product or platform.
Choose HighLevel if: You’re an agency owner, already have a warm audience, and can commit to long-term customer relationships.
Choose ClickBank high-ticket products if: You have traffic or an audience ready to convert, and you understand product vetting deeply.
Choose Kajabi if: You’re specifically targeting course creators or online coaches.
Choose Systeme.io if: You want the lower barrier to entry and less competition than HighLevel.
The Real Income Numbers
Let’s cut through the noise. According to affiliate industry benchmarks, the average affiliate marketer earns less than $500/month. That’s not because the programs don’t pay. It’s because most people fail at traffic generation and audience building.
A student who follows the Frank Novak system reports earnings like:
- Month 1-2: $0 (building audience and vetting offers)
- Month 3-4: $500-2,000 (first conversions from email list or organic traffic)
- Month 6+: $2,000-10,000+ (scaling what works, compound growth from email list)
A HighLevel affiliate with an existing warm audience reports:
- Month 1: $500-2,000 (first referrals)
- Month 3: $1,500-5,000 (growing customer base)
- Month 6: $3,000-10,000+ (compounding recurring commissions, but churn is a constant issue)
Both paths work. The difference is your starting point and risk tolerance.
Making Your Final Decision
The best affiliate program isn’t the one with the highest commission rate. It’s the one that matches your current assets (audience, traffic, skills) and your income timeline (urgent vs. sustainable).
If you need income in 30 days, HighLevel won’t work. If you have zero followers, ClickBank alone will require a longer runway than you think. That’s why Frank Novak focuses on teaching the process first, then pointing you toward the highest-paying products you’re actually qualified to promote. It’s the foundational skill set that makes every other program more profitable.
My honest recommendation: Start with understanding the Frank Novak framework, then layer in HighLevel if you run an agency, or ClickBank high-ticket products if you want to max commissions per sale. Don’t pick a program and hope it works. Pick a system, understand it, and then choose the program that fits.
Frequently Asked Questions
What’s the difference between recurring and one-time commissions?
Recurring commissions (like HighLevel’s 40% monthly) pay you every month a customer stays active. One-time commissions (like ClickBank’s 50-75%) pay once per sale. Recurring builds faster if customers stay; one-time requires constant new traffic. Most successful affiliates use both, stacking recurring offers with high-ticket one-time commissions.
Can I promote multiple affiliate programs at the same time?
Yes, and you should. Your email list might have different needs. Some subscribers need HighLevel (if they run an agency). Others need a ClickBank product (if they’re learning affiliate marketing). The key is authentic recommendation, not spamming every product you can find. Frank Novak teaches how to position multiple offers to the same audience without looking like you’re just chasing commissions.
How long does it take to make money as an affiliate?
Honest answer: 90-180 days if you follow a system. If you’re guessing, 1-2 years or never. The difference is having a repeatable framework for traffic, audience building, and offer selection. That’s what separates the $500/month average from the six-figure affiliates.
Are affiliate programs safe, or will my account get banned?
ClickBank bans accounts that promote unethically or use deceptive ads. HighLevel is more forgiving but still monitors for spam. Your safety depends on promoting products you genuinely believe in and being transparent with your audience. Frank Novak’s vetting framework is specifically designed to keep you compliant and profitable long-term.
Want results like these?
